LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and str